With the latest online search frequency data in from Wine-Searcher we can now see which wines caught the public’s attention in May. Results demonstrate the effect of the 2016 en primeur campaign – now coming to a close – with Bordeaux brands taking four of the five top spots.
Cos d’Estournel saw online searches rise the most last month: the brand was one of the first out of the blocks with its 2016 release, which came in late April, maintaining the same price as its 2015. Exactly one month later, Lynch-Bages released its 2016 for €96 ex-négociant. Despite a 14% increase on 2015, the release went down well on the Place de Bordeaux, perhaps due to the wine achieving the highest Quality score of the century.
Montrose, which saw the third largest increase in searches in May, released its 2016 mid-month. With its Quality score up on 2009, 2010 and 2015, but, like neighbour Cos, releasing at the same price as 2015, Montrose 2016 looked like one of the vintage’s better buys. Figeac also saw searches soar in May but is something of an anomaly in this table – it only released its 2016 on Tuesday 13th June, too late to influence May’s search statistics. Nonetheless, the brand may well be garnering interest due to its exceptional Quality score, as rated by our three partner critics (Jancis Robinson in the UK, Bettane + Desseauve in France and Antonio Galloni in the US).
The final wine of the table, providing some respite from Bordeaux, is a heavyweight from Burgundy: DRC La Tâche. Two auctions in May – one from Sotheby’s and one from iDealwine – saw a number of bottles of La Tâche for sale, which may explain the boost in searches.
Bordeaux 2016 en primeur analysis of Pontet-Canet 2016, which has been released this morning at €108 ex-négociant, an increase of 44% on 2015, with a UK RRP of £114.40, an increase of 73% on 2015:
You can download the factsheet (from which you can access the wine page and the interactive chart) here: Wine Lister Factsheet Pontet-Canet 2016
Bordeaux 2016 en primeur analysis of Haut-Bailly 2016, which has been released this morning at €84 ex-négociant, an increase of 27% on 2015, with volumes down 10% on last year:
You can download the factsheet (from which you can access the wine page and the interactive chart) here: Wine Lister Factsheet Haut-Bailly 2016
Bordeaux en primeur analysis of Château Pichon-Longueville Baron 2016, which has been released this morning at €114 ex-négociant, an increase of 19% on 2015, with volumes down 20% on last year:
Download the factsheet (and access the interactive chart via the links therein): Wine Lister Factsheet Pichon Baron 2016
Bordeaux en primeur analysis of Ducru-Beaucaillou 2016, which has been released this morning at £142 in the UK, an increase of 34% on 2015 (16% in € terms):
You can download the factsheet here: Wine Lister Factsheet Ducru-Beaucaillou 2016
Bordeaux en primeur analysis of Léoville Poyferré 2016, which has been released this morning at €66 ex-négociant, a 20% increase on 2015.
You can download the slide here: Wine Lister Factsheet Léoville Poyferré 2016
Château Margaux was the final first growth to release its 2016 wines en primeur yesterday (although we still await a second tranche from Château Lafite – see our blog post on the first tranche). The price of €420 per bottle ex-négociant matched that of Mouton and Haut-Brion, and represents an increase of 9% on 2015.
The reception was very positive all round, with pricing and volumes were both considered to be expertly judged, with one member of the Place de Bordeaux referring to the release as “very professional”, and another saying it was difficult to imagine any problems selling the stock, and “we’d be more than happy to hold a bit more back if necessary!”
A particularly astute move by the commercial team at Margaux was the decision to set a UK RRP this year, which effectively served to negate the weak pound, by curbing any possibility for UK merchants to allow themselves a larger margin, as they had done last year (when they quite rightly judged the immense demand for the very well rated 2015 – Wine Lister Quality score of 988). This means the 2016 represents a relatively modest year-on-year increase of 9% in pounds as well as in euros, rendering the RRP of £432 per bottle more palatable to UK customers.
Margaux also kept the trade happy releasing at least the same amount of the grand vin as last year, if not a little more in some cases, with UK merchants still clamouring for more. The second wine, Pavillon Rouge, was up 20% in volume terms. Bien joué.