Trading volumes are a key measure of a wine’s success in the marketplace. To evaluate these, Wine Lister uses figures collated by Wine Market Journal from sales at the world’s major auction houses, looking at the total number of bottles sold of the top five vintages traded for each wine over the past four quarters.
With the first quarter data now in, we look at which wines saw the greatest incremental increase in bottles traded. Although the list is dominated by French wines, top of the table is a Tuscan, Biondi Santi Brunello di Montalcino Riserva. The producer was recently highlighted as one to watch in a survey of Wine Lister’s Founding Members. The rise in auction sales for this wine has had a significant impact on its Economics score, boosting it from 911 to 945/1000. Volume is just one of the five criteria that feed into a wine’s Economics score, along with four different price-related metrics.
The wine seeing the second largest gain in trading volumes, Domaine du Pegau Châteauneuf-du-Pape Cuvée Réservée, also has the lowest Economics score of the table, at 789. Nonetheless, its overall Wine Lister score is very strong at 846 (lifted by a high score for Brand), and with the latest data in from Wine Market Journal its Economics score is on the rise.
The final three wines of the table – two Bordeaux first growths and a prestigious Champagne (Taittinger Comtes de Champagne) – also benefitted from increased trades in the last quarter. All three enjoy very high Economics scores, with Lafite Rothschild the highest, at 955/1000. Meanwhile it seems that 2017 has been a positive year so far for Latour, which was also among the top five wines that saw its number of searches increase significantly in March.
“Which producers will see the largest gain in brand recognition in the next two years?” That was one of the questions Wine Lister asked its Founding Members, in its latest survey of 49 of the world’s key wine trade players, between them representing well over one third of global fine wine revenues.
Of the producers expected to gain in brand recognition, the largest number were Burgundian (44 votes). Perhaps surprisingly – considering that the region already dominates the market – Bordeaux was only just behind (43 votes), suggesting that the trade still sees lots of room for brand growth in Bordeaux.
With Champagne in third place, France represents well over two-thirds of the strongest predicted gainers in brand recognition, while Italy followed with names from both Piedmont and Tuscany.
Bordeaux boasts four contenders in the top 10 producers cited. Canon garnered the most votes, and along with Figeac was already cited as a brand having risen significantly in demand. Canon’s Margaux sister, Rauzan-Ségla, also features here, as does the trade’s darling, Grand-Puy-Lacoste.
Burgundy features with three producers, showing that demand for the region’s top wines shows no signs of abating, while the Rhône and Champagne also make an appearance.
We’ve updated Wine Lister scores to incorporate the latest search frequency data from Wine-Searcher. The higher the relative search frequency of a wine, the higher the popularity score and consequently the better the wine’s Brand score.
The chart below shows the impact of the new online search data on Brand scores, showing the top five biggest gainers.
The brands on the rise in November were spread between several regions, with only the Rhône boasting two in the top five. Gaining most in terms of online searches month on month was Domaines Paul Jaboulet Aîné Cornas Domaine de Saint-Pierre. This saw a recent surge in average monthly searches, from 278 average monthly searches in the three-month period up to the end of October, to 639 now. This resulted in its brand score increasing by 65 points, up to 584 /1000.
Parusso Barolo Mariondino searches also increased substantially in the same period, from 140 to 270, taking its brand score to 434 – still below the average brand strength for wines on Wine Lister.
The Wine Lister Brand score algorithm has two components: Distribution and Popularity. The former criterion measures a wine’s presence in the world’s top restaurant wine lists. The latter measures the number of searches for each wine on the world’s most visited wine website Wine-Searcher, our Popularity Partner. We look at the number of times the wine is searched for over a rolling three-month period, and compare this to search frequencies of all other wines. The higher the relative search frequency, the higher the Popularity score.
Our latest score update includes updated Wine-Searcher data for October. The chart below shows the impact of new search data on Brand scores, showing the five biggest gainers:
Rioja and the Rhône come out top. The largest gain in Brand score is for Remelluri Rioja Gran Reserva which has seen a considerable surge in user searches (322 monthly searches compared to 172 before the update), as has fellow Rioja, Viñedos Sierra Cantabria Finca El Bosque. In third and fourth place are two wines from the Rhône Valley: Domaine Yann Chave Hermitage and Domaine Font de Michelle Châteauneuf-du-Pape Cuvée Etienne Gonnet. The fifth biggest gainer in Brand terms is Californian adventurer, L’Aventure Estate Cuvée.