Tag: Search Frequency

Battle of the Brand scores

The latest three-month average search frequency data is in, and with it we can see which wines’ increase in popularity has boosted their Brand score. Here we focus on the five wines that saw the largest increase. All saw at least a 29-point rise in their Brand score.

Château Montviel saw the greatest increase, gaining 60 Brand points and taking its overall Wine Lister score to 523. Its average monthly search frequency of 1,085 remains its strongest criterion score, as its three-month average price (£31) and liquidity hold it back — it has failed to trade a single bottle at auction over the past year.

The second-highest increase was Campo Eliseo, whose Brand score rose 37 points to 453. Although it holds the lowest overall Wine Lister score of the group (490), it had the greatest surge in online surge frequency (+64%).

08_11_17 Oct search frequency blog image

Following a drop in its price over the last six months, Domaine de la Charbonnière Châteauneuf-du-Pape Vieilles Vignes also saw a welcome increase in search frequency (+51%) and a subsequent Brand score increase of 33 points to 437, pushing its overall score towards the ‘Strong’ band on the overall Wine Lister scale (now just 17 points short at 583).

The fourth-highest increase, though still the with the lowest overall search frequency of the five (172 searches), is Maison Louis Jadot Griotte-Chambertin Grand Cru. Currently holding Hidden Gem status, is this an early sign that this wine won’t be under the radar for much longer?

Finally, Fratelli Brovia Barolo Rocche dei Brovia saw an increase of 29 Brand points to 654, following a 45% increase in search frequency. US partner critic Antonio Galloni rates it very highly, with the result that it achieves the highest overall Wine Lister score of the group (702).

So, with an impressive 10% increase in its Brand score this month, Château Montviel is the one to watch as we move in to the winter months.

Five icons that saw searches rise in September

The annual spate of releases in September has influenced this month’s gainers in online search frequency. For the third consecutive month, Dom Pérignon Vintage Brut has seen the largest increase in average monthly searches, which we calculate using three-month data from Wine-Searcher measured against the previous period. Dom Pérignon 2009 was released in early September, and the wine’s increase of 5,154 searches is the largest incremental monthly increase seen this year, taking it to 60,241 average searches per month: the highest of any Champagne and fifth highest of all wines.

Following last month’s narrowing of regions within the top five (only two were featured), the breadth in September significantly increased, with icons from California, Bordeaux, Piedmont, and Chile joining Champagne. The number of searches has also increased dramatically after the summer slowdown, with 19 wines seeing an increase of over 1,000 average monthly searches. The release of Opus One 2014 at the beginning of September – judged “a gorgeous wine” by our partner critic Antonio Galloni – has boosted interest in this Napa Valley stalwart, with an increase of 4,651 searches taking it to over 40,000 searches per month.

Search data_October

Château d’Yquem is another wine to see online search frequency rise on the back of a September release. The 2015 was released alongside Opus One 2014 at €250 ex-négociant.

The next in the table, Bartolo Mascarello Barolo, has the lowest search frequency of any of the wines above, with an average 10,075 per month. Nevertheless, with an overall Wine Lister score of 941/1,000 the wine is one of the great names of Barolo: the fourth best overall on Wine Lister.

Almaviva celebrated its twentieth anniversary in June, while its producer Viña Concha y Toro has recently entered the global ranking inside the Top 10 Beverages category within the Dow Jones Sustainability Index for the first time. With the release of Almaviva 2015 in early September adding to the interest, the wine has seen an increase of 2,858 online monthly searches, taking it to 11,291.

A sparkling end to summer

Champagne continues to find itself a popular tipple amongst summer drinkers, the latest Wine Searcher data shows. Each month we look at the last three months’ worth of search data, measured against the previous period, to see which wines have grown most in popularity. Last month’s data featured two Champagnes in the top five, and this month’s – looking at data from June to August – features three.

Search data_September 2017

For the second month in a row, Dom Pérignon Vintage Brut finds itself in first place, with an increase of 1,919 searches taking the wine to an impressive 57,000 searches on average per month. This also makes it the fifth most searched-for wine on Wine Searcher from June to August, beaten only by Bordeaux heavyweights Lafite, Mouton, Margaux, and Petrus.

The producer’s Rosé takes the second spot, although with 9,300 searches on average per month it falls some way behind the dizzy popularity of its sibling. Proving the unquenchable appeal of drinking pink Champagne in the sun, Perrier-Jouët Belle Epoque Rosé makes up this month’s trio. Starting from the lowest number of average searches of the five wines, at around 1,600 per month, it jumps to 2,300 searches with the latest data update.

The breadth of regions has narrowed this month, with the remaining two wines both Cabernet-based and hailing from Napa: Harlan Estate Proprietary Red and Caymus Vineyards Cabernet Sauvignon. The former is one of the region’s biggest names, a self-proclaimed “First Growth” of California, costing on average £665 per bottle. Caymus Vineyards, meanwhile, averages £100 a bottle but is a favourite amongst consumers, and with an overall score of 747/1,000 shows that high quality doesn’t always come with a high price to match.

Champagne and Californian Cabernets: the drinks of the summer. You heard it here first.

Burgundy keeps on buzzing

Wine Lister’s four Indicators – Investment Staples, Value Picks, Hidden Gems, and Buzz Brands – were designed to enable users to find the perfect wine for any scenario in just a couple of clicks. Buzz Brands, the most talked-about wines, are sure to impress: they have strong distribution across the world’s top restaurants, show high online search frequency or a recent growth in popularity, and are identified by the fine wine trade as trending or especially prestigious.

Having recently expanded and updated Wine Lister’s restaurant presence coverage, 29 new wines now qualify as Buzz Brands, their global distribution broadening. To achieve Buzz Brand status, a wine must be among the top fifth of all wines that feature at least once on the menus of the world’s best restaurants – prized for their wine lists as well as their food.

Fine wine top buzz brands

Of the 29 wines above, 11 hail from Burgundy, confirming the region’s continued demand amongst the restaurant trade. Domaine du Comte Liger-Belair fares particularly well, with three of its wines becoming new Buzz Brands, thus suggesting it is a producer on an upward trajectory. These wines also benefit from a high online search frequency, as measured by Wine-Searcher, with the wine with the highest number of searches, Domaine du Comte Liger-Belair Echezeaux Grand Cru, seeing 1,400 searches per month.

Champagne has also benefitted from the restaurant presence update, with four wines from the region gaining Buzz Brand status. Of this month’s new Buzz Brands, Bollinger Rosé now has the most impressive distribution, present in 17% of the world’s top establishments.

Piedmont sees four wines attain Buzz Brand status. Two new wines from La Spinetta now qualify as Buzz Brands, with Ceretto Barolo Bricco Rocche and Giacomo Conterno Barbera d’Alba Cascina Francia making up the quartet.

There are three new Bordeaux Buzz Brands, and one carries the accolade of being the most searched-for wine in the table. Château Saint-Pierre receives in excess of 3,700 searches per month, which in addition to appearing on 8% of the world’s very best restaurants makes it well-deserving of its new Buzz Brand status.

 

Champagne corks a-popping in July

The latest search frequency data is in from Wine-Searcher, and with it we can see which wines enjoyed the greatest popularity gains during July. After the en primeur campaign fuelled the big surges of May and June, July’s top five gainers witnessed more modest gains. There is also more variety this month, with two Champagnes and a Napa joining two Bordeaux right bank heavyweights.

July search frequency blog image

Experiencing the greatest increase in popularity during July was Dom Pérignon Vintage Brut – particularly impressive considering it started from an already extraordinarily strong average of over 54,000 searches each month.

Next came Cheval Blanc, whose 2016 vintage was released in early June, before July saw the release of Salon Le Mesnil 2006. Described by Wine Lister partner critic Antonio Galloni as an “utterly compelling Champagne to follow over the next several decades”, its rise in online popularity suggests that consumers have already started to track its progress.

The last two wines are both produced on very small scales. Le Pin, notoriously rare, released its 2016 vintage in late June, which likely contributed to its increase in online popularity, at least among those lucky few with both an allocation and requisite funds. About 6,000 bottles of Napa Valley’s Abreu Madrona Ranch Cabernet Sauvignon are produced each year. As we saw in our recent post on California’s most expensive wines, production levels play a big role in the region’s prices. Perhaps the rarity of Abreu Madrona, the region’s eighth most expensive wine, is helping to boost its caché.

New Burgundy Buzz Brands

Measuring the number of searches on the world’s most visited wine site, Wine-Searcher, provides a unique insight into a wine’s real consumer demand. With the latest online search data now in, we can determine whether there are any new “Buzz Brands”: one of the four Wine Lister Indicators, which were developed to isolate sub-sections of search criteria for our users. A Buzz Brand is a wine with strong distribution, showing high online search frequency or demonstrating a recent growth in popularity, and identified by the fine wine trade as trending or especially prestigious.

As shown in the chart below, three new wines achieved Buzz Brand status in June. To qualify, a wine must either be among the 20% most searched-for wines, or a wine whose search growth has significantly exceeded the rest of the group over the last six months. Domaine Pierre-Yves Colin-Morey Corton-Charlemagne Grand Cru saw an impressive 27% increase in average monthly searches over the last six months and also excels in terms of quality, with an average Quality score of 948.

The other two wines, Domaine Roulot Meursault Les Luchets and Domaine Ponsot Chapelle-Chambertin Grand Cru, saw their search frequency increase by 18% and 16% respectively over the latest six-month period. The latter has the highest overall Wine Lister score of the three, with 879/1000, and is the most expensive: £201 per bottle on average. Noticeably, all three wines are from Burgundy, a region whose online searches have been on the rise for some time.

New Buzz Brands_June 2017

En primeur boosts Bordeaux searches in May

With the latest online search frequency data in from Wine-Searcher we can now see which wines caught the public’s attention in May. Results demonstrate the effect of the 2016 en primeur campaign – now coming to a close – with Bordeaux brands taking four of the five top spots.

Cos d’Estournel saw online searches rise the most last month: the brand was one of the first out of the blocks with its 2016 release, which came in late April, maintaining the same price as its 2015. Exactly one month later, Lynch-Bages released its 2016 for €96 ex-négociant. Despite a 14% increase on 2015, the release went down well on the Place de Bordeaux, perhaps due to the wine achieving the highest Quality score of the century.

Increase in wine searches May

Montrose, which saw the third largest increase in searches in May, released its 2016 mid-month. With its Quality score up on 2009, 2010 and 2015, but, like neighbour Cos, releasing at the same price as 2015, Montrose 2016 looked like one of the vintage’s better buys. Figeac also saw searches soar in May but is something of an anomaly in this table – it only released its 2016 on Tuesday 13th June, too late to influence May’s search statistics. Nonetheless, the brand may well be garnering interest due to its exceptional Quality score, as rated by our three partner critics (Jancis Robinson in the UK, Bettane + Desseauve in France and Antonio Galloni in the US).

The final wine of the table, providing some respite from Bordeaux, is a heavyweight from Burgundy: DRC La Tâche. Two auctions in May – one from Sotheby’s and one from iDealwine – saw a number of bottles of La Tâche for sale, which may explain the boost in searches.

Bordeaux’s most popular appellations

Earlier this month Wine Lister published its annual Bordeaux Market Study, and in recent weeks we’ve published a few nuggets from the 48-page long study on this blog (such as the top-scoring Bordeaux crus, and how to arrive at a 2016 release price). Today, we’re going to explore the popularity of Bordeaux’s individual appellations by looking at the online search frequency from our data partner Wine-Searcher for the six most popular wines of each.

Average search frequency by appellation

Unsurprisingly, Pauillac – home to three of the five first growths – leads the way, with well over double the number of searches as nearest rival Margaux. If we exclude Châteaux Lafite, Mouton and Latour, the Pauillac average is just under 27,500 searches per month, still 29% ahead of Margaux.

Pomerol comes third, defying low production levels to achieve more average searches for its top wines than Saint-Julien. Pessac-Léognan benefits from the inclusion of Haut-Brion to help it edge ahead of Saint-Emilion, in spite of the latter’s four premiers grands crus classés A, while Saint-Estèphe and Sauternes & Barsac bring up the rear.

This is just a taster of the 2017 Bordeaux Market Study. You can download the full 48-page report from the Wine Lister Analysis page (subscribers only).

Top US wines increase in popularity

With the latest data now in from Wine Searcher, we took a look at which wines have seen their average monthly searches soar in the last month. The US boasts two wines in this top 5, with searches continuing to increase for Screaming Eagle, and Scarecrow seeing a significant uptick. Bottled relatively recently, Scarecrow 2014 scored 96+ from our US partner critic Antonio Galloni, who described it as “a wine of finesse.” At the end of February, Scarecrow 2014 was the top lot in a Premiere Napa Valley auction, selling for $200,000. The increase in searches has boosted Scarecrow’s Brand score from 868 to 885.

Wine Lister_increases in wine searches_April

Latour was the only wine from France to see its popularity rise last month, with searches for the Bordeaux first growth no doubt increasing as a result of the ex-château release in mid-March of Latour 2005, for €670 per bottle ex-négociant. Latour has the highest Brand score of all the wines in the table, with a near-perfect 999.

The final two wines to have seen a rise in popularity are Spain’s Pingus, whose 2014 recently received a 100-point score in the Wine Advocate, and Italy’s Azienda Agricola Falletto (Bruno Giacosa) Barolo Rocche Falletto Riserva. In March, Antonio Galloni praised “the genius of Bruno Giacosa” in a vertical tasting, and the increase in searches resulted in the wine’s Brand score rising from 812 to 822.

How is the popularity score calculated and how does it fit into the overall Wine Lister score?

Tuscan popularity: wines achieve fame over appellations

In the second blog exploring some of the findings from Wine Lister’s Tuscany Market Study – following on from our look at how the region ranks globally – we take a look at the popularity of Tuscany’s appellations. The chart below plots the average number of online searches received each month by the 50 wines in this study (based on data from Wine-Searcher), filtered by appellation.

Wines from Bolgheri DOC are by far the most popular amongst consumers, with, on average, more than twice the number of searches than their nearest competitor, Tuscany IGT. They are boosted by internationally established Super Tuscan brands such as Sassicaia and Ornellaia, which have stolen the limelight from more traditional neighbouring DOCGs such as Brunello and Chianti.

Tuscany - search frequency by appellation

However, perception of each appellation’s popularity tells a different story. At the end of 2016, Wine Lister asked key members of the international fine wine trade about the relative popularity of Tuscan appellations amongst their clientele. Brunello di Montalcino – the third most searched for appellation – came out on top, with nearly 60% of respondents stating that it was very popular with their customers, followed by Chianti Classico.

Tuscany IGT and Bolgheri DOC trail slightly behind, emphasising that it has been the wines themselves, rather than the appellations, that have achieved fame.

Tuscany - appellation popularity according to the trade

In our final blog post on the Tuscany Market study we will focus in on the individual wines themselves: the trade’s view on which are the region’s consistent sellers and which are its rising stars. Wine Lister subscribers can read the full 35-page report here.