With the latest data now in from Wine Searcher, we took a look at which wines have seen their average monthly searches soar in the last month. The US boasts two wines in this top 5, with searches continuing to increase for Screaming Eagle, and Scarecrow seeing a significant uptick. Bottled relatively recently, Scarecrow 2014 scored 96+ from our US partner critic Antonio Galloni, who described it as “a wine of finesse.” At the end of February, Scarecrow 2014 was the top lot in a Premiere Napa Valley auction, selling for $200,000. The increase in searches has boosted Scarecrow’s Brand score from 868 to 885.
Latour was the only wine from France to see its popularity rise last month, with searches for the Bordeaux first growth no doubt increasing as a result of the ex-château release in mid-March of Latour 2005, for €670 per bottle ex-négociant. Latour has the highest Brand score of all the wines in the table, with a near-perfect 999.
The final two wines to have seen a rise in popularity are Spain’s Pingus, whose 2014 recently received a 100-point score in the Wine Advocate, and Italy’s Azienda Agricola Falletto (Bruno Giacosa) Barolo Rocche Falletto Riserva. In March, Antonio Galloni praised “the genius of Bruno Giacosa” in a vertical tasting, and the increase in searches resulted in the wine’s Brand score rising from 812 to 822.
How is the popularity score calculated and how does it fit into the overall Wine Lister score?
Trading volumes are a key measure of a wine’s success in the marketplace. To evaluate these, Wine Lister uses figures collated by Wine Market Journal from sales at the world’s major auction houses, looking at the total number of bottles sold of the top five vintages traded for each wine over the past four quarters.
A change in trading volumes impacts a wine’s Economics score. The chart below pulls out the biggest gainers in the last quarter of 2016, comparing auction data from the 12 months leading up to the end of Q3 2016 to data for the calendar year.
Wines from a variety of regions saw their Economics scores boosted by auction sales in the final quarter of 2016, suggesting a healthy broadening of interest in addition to the usual suspects.
Gaining most was Artadi Rioja Viñas de Gain, which saw trading volumes from January-December 2016 increase tenfold. Its Economics score remains relatively low, at 420/1000.
Australia and the Loire also made an appearance. Domaine Huet Cuvée Constance enjoys a very strong Economics score of 796/1000, and also excels in terms of Quality and Brand, leaving it with a very strong overall Wine Lister rating of 856/1000.
Burgundy is still on the rise at auction, and was the only region to feature twice, with Maison Louis Jadot Gevrey-Chambertin Premier Cru Lavaux Saint-Jacques and Domaine Hudelot-Noëllat Chambolle-Musigny.