Tag: Brand Score

Top Bordeaux crus: Brand and Economics scores

When it comes to wine scores, we’re all used to looking at quality and critic ratings. Wine Lister scores incorporate two other crucial measures: Economics and Brand. Today, we take a closer look at these categories in the context of the top Bordeaux crus in our 2017 Bordeaux Market Study. 

Brand: not much in it

We begin with the Brand category, based on search frequency and distribution. The first thing to notice is that score differentials are incredibly narrow. The 15th wine in Economics terms achieves a score of 932, while the 15th wine in the Brand table gets 992 – testament to the incredible brand strength of Bordeaux crus in general.

Three wines share the top spot, with near-perfect scores of 999 apiece: Lafite, Mouton, and Yquem. Latour and Margaux have lost one point since last year, putting them in joint fourth with Haut-Brion, up one place, while Pauillac and Pomerol powerhouses, Lynch-Bages and Petrus, share seventh position. Only two right bank wines achieve Brand scores in the top 15, and Cheval Blanc is the only Saint-Emilion premier grand cru classé A to feature.

Brand score - top wines

Economics: all change at the top

We now move onto the Economics score, based on a variety of price metrics and liquidity. Unsurprisingly, due to the constantly changing nature of its component parts, the Economics category displays significant changes over a 12-month period. The order of wines in the top 15 has completely changed from the previous year. Compared with the Brand table, the top 15 is also very different: wines have moved in and out, and the order has shifted.

In a continued display of commercial strength, Angélus has moved up three places into pole position, while second and third places are also occupied by right bank wines: Pomerol’s Le Pin and Petrus. The first growths have all moved up the table since last year, in part thanks to improved price performance, although Latour still trails the others. The wine that has most improved on 2016 – a new entrant into the top 15 – is Ausone, up 26 places, while Beychevelle has also seen significant improvement. Pavillon Rouge is the only second wine in the top 15.

Economics score - top wines

For the top Bordeaux crus in terms of overall Wine Lister score – which takes into account a wine’s Quality score as well as those for Economics and Brand – take a look here.

These are excerpts from Wine Lister’s 48-page Bordeaux Market Study – subscribers can download the full report from the Analysis page.

The Bordeaux brands in the world’s top restaurants

Today’s blog continues to explore some of the findings from the Bordeaux Market Study, by taking a look at global restaurant presence. A fine wine’s prestige and clout on the international market is demonstrated by its distribution across the world’s top restaurants, hence this is one criteria that feeds into our Brand score. (Remember that you can read exactly ‘how it works’ on our eponymous page).

As shown in the chart below, sweet white Yquem dominates: just as it did in the 2016 study (now available to all here). Next comes indomitable fifth growth Lynch-Bages – a wine that the trade has cited as one of the best-selling Bordeaux brands – ahead of all the first growths. Lynch-Bages has overtaken Latour and Margaux since this time last year. Mouton has also moved up the ranks, present in 52% of restaurants compared to 50% in last year’s analysis. Meanwhile, Gruaud-Larose is a new entry into the top 15, replacing Montrose.

Bordeaux restaurant presene

This is just a taster of Wine Lister’s 48-page Bordeaux Market Study – subscribers can download the full report from the Analysis page.

Mouton and Petrus top list of Bordeaux crus

In our third blog post exploring findings from Wine Lister’s recently released Bordeaux Market Study, we look at the top scoring Bordeaux crus as at 28th April 2017. These are the overall Wine Lister scores comprising the three category scores for Quality, Brand, and Economics. They are applied at wine level (an average of the last 30 vintages, with the highest weighting for the most recent vintage – 2016 – and so on).

Top Wine Lister scores Bordeaux

Nine of the top 25 are from the right bank, and 16 from the left bank. As in last year’s study, the top eight spots are occupied by the five left bank first growths, as well as Petrus, Yquem, and Cheval Blanc, but with a significant reshuffle among these wines. Mouton gains 18 points and climbs two spots to join Petrus at the top of the table this year.

Haut-Brion comes third, one position higher than in 2016. Next come Margaux and Lafite, separated by just one point, although Margaux has surged up the ranking this year, gaining four places.

Yquem, the only white wine in the top 25, drops four places this year, while Latour and Cheval Blanc are also down on last year’s positioning. Ausone comes ninth, up three places from last year, and Léoville Las Cases rounds out the top 10 as the highest placed deuxième cru.

The two newer Saint-Emilion premiers grands crus classés A also feature in the top 25, although Angélus and Pavie have dropped two and eight spots respectively since 2016. Meanwhile Pichon Comtesse and Figeac make their debut into the top 25 this year.

This is just a taster of the Bordeaux Market Study, but you can download the full 48-page report from the Wine Lister Analysis page (subscribers only).

Top US wines increase in popularity

With the latest data now in from Wine Searcher, we took a look at which wines have seen their average monthly searches soar in the last month. The US boasts two wines in this top 5, with searches continuing to increase for Screaming Eagle, and Scarecrow seeing a significant uptick. Bottled relatively recently, Scarecrow 2014 scored 96+ from our US partner critic Antonio Galloni, who described it as “a wine of finesse.” At the end of February, Scarecrow 2014 was the top lot in a Premiere Napa Valley auction, selling for $200,000. The increase in searches has boosted Scarecrow’s Brand score from 868 to 885.

Wine Lister_increases in wine searches_April

Latour was the only wine from France to see its popularity rise last month, with searches for the Bordeaux first growth no doubt increasing as a result of the ex-château release in mid-March of Latour 2005, for €670 per bottle ex-négociant. Latour has the highest Brand score of all the wines in the table, with a near-perfect 999.

The final two wines to have seen a rise in popularity are Spain’s Pingus, whose 2014 recently received a 100-point score in the Wine Advocate, and Italy’s Azienda Agricola Falletto (Bruno Giacosa) Barolo Rocche Falletto Riserva. In March, Antonio Galloni praised “the genius of Bruno Giacosa” in a vertical tasting, and the increase in searches resulted in the wine’s Brand score rising from 812 to 822.

How is the popularity score calculated and how does it fit into the overall Wine Lister score?

Online searches soar for major wine regions

Measuring the number of searches on the world’s most visited wine site, Wine-Searcher, provides a unique insight into an individual wine’s overall popularity. Following on from last week’s blog on wine searches we have aggregated two years’ worth of this data at region level, to put popularity in perspective and map fine wine market trends over time.

Wine Search Frequency

Above, we have taken the 50 most searched-for wines from the leading fine wine regions in France and Italy and tracked their changes in search frequency over two years. Despite natural peaks and troughs – including large spikes for Champagne during the festive season – the last six months show an acceleration in searches for wines of every region.

Several wine regions have seen searches more than double in the last two years, with Tuscany, Piedmont and Burgundy as the stand-out performers. Meanwhile, Bordeaux – the most searched-for region in real terms – has struggled to engage new audiences at the same rate as its counterparts. For more on Tuscany’s rising global clout, see our in-depth regional study, available to subscribers on the Analysis page.

To view the popularity of individual wines, simply search for your wine of choice on Wine Lister and explore the Brand score sub-criteria.

December’s biggest Brand gainers

Here’s the latest instalment of our monthly series on biggest Brand gainers.

The latest Wine-Searcher search frequency data is in, allowing us to update our Brand scores with changes to each wine’s popularity (one of the two criteria contributing to the Wine Lister Brand score, the other being a wine’s presence in the world’s top restaurants).

The chart below gives us a breakdown of the five wines which improved their Wine Lister Brand score most during December:

the-biggest-brand-changers-dec-16

The top five Brand gainers are not concentrated in any one country or region, with Italy, Australia, and three different French regions all represented.

As in November, Barolo is again represented.  With a percentage increase of 28% in Brand score, Marengo’s Barolo Bricco Viole saw a surge in monthly online searches, increasing from an average of 103 to 342.

The second biggest gainer is Magnien’s Charmes-Chambertin Grand Cru, whose average monthly searches have doubled, helping raise its overall Brand score above the Wine Lister average to 545/1000.

We’ll be back next month with an update on January’s biggest Brand changers.

November’s biggest Brand gainers

We’ve updated Wine Lister scores to incorporate the latest search frequency data from Wine-Searcher.  The higher the relative search frequency of a wine, the higher the popularity score and consequently the better the wine’s Brand score.

The chart below shows the impact of the new online search data on Brand scores, showing the top five biggest gainers.

screen-shot-2016-12-20-at-17-10-22

The brands on the rise in November were spread between several regions, with only the Rhône boasting two in the top five. Gaining most in terms of online searches month on month was Domaines Paul Jaboulet Aîné Cornas Domaine de Saint-Pierre.  This saw a recent surge in average monthly searches, from 278 average monthly searches in the three-month period up to the end of October, to 639 now. This resulted in its brand score increasing by 65 points, up to 584 /1000.

Parusso Barolo Mariondino searches also increased substantially in the same period, from  140 to 270, taking its brand score to 434 – still below the average brand strength for wines on Wine Lister.