November’s biggest Brand gainers

We’ve updated Wine Lister scores to incorporate the latest search frequency data from Wine-Searcher.  The higher the relative search frequency of a wine, the higher the popularity score and consequently the better the wine’s Brand score.

The chart below shows the impact of the new online search data on Brand scores, showing the top five biggest gainers.

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The brands on the rise in November were spread between several regions, with only the Rhône boasting two in the top five. Gaining most in terms of online searches month on month was Domaines Paul Jaboulet Aîné Cornas Domaine de Saint-Pierre.  This saw a recent surge in average monthly searches, from 278 average monthly searches in the three-month period up to the end of October, to 639 now. This resulted in its brand score increasing by 65 points, up to 584 /1000.

Parusso Barolo Mariondino searches also increased substantially in the same period, from  140 to 270, taking its brand score to 434 – still below the average brand strength for wines on Wine Lister.

 

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