Price vs brand: getting brand for your buck

Following on from our recent blog on the relationship between price and quality for seven leading wine regions, today we turn our attention to the role that brand strength plays on price for those same regions. The chart below compares the regions’ average three-month market price to their average Brand scores, using the same 50 overall top scoring wines in each region as in the previous post.

Price per bottle vs Brand score

Bordeaux’s crus classés enjoy unassailable brand strength, a product of the success of the region’s classification system and the fact that its châteaux have enjoyed global renown for centuries. If you want brand for your buck, look no further.

Conversely, Burgundy’s extraordinary prices far exceed the level of brand clout commanded by its top crus. Its top wines trail the average Brand score of Bordeaux’s by 7%, but sell for nearly six times as much. This suggests that quality, and perhaps small production levels, play more of a part in the region’s prices.

The five remaining regions are more evenly matched. Tuscany’s wines have both the lowest average Brand score and the lowest prices, followed closely by Piedmont. Meanwhile California’s top 50 wines, which have the second-lowest average Brand score, command the second-highest prices. Top wines from the Rhône and Champagne command similar prices to their Bordeaux counterparts, but with average Brand scores more than 100 points lower.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s